Penti is a leading Turkish brand in hosiery, lingerie, and swimwear with a strong international presence. Founded by the Kariyo family in the 1950s, it became the Penti brand in 1984 and has been a market leader since 1994. It is the top women’s innerwear brand in Turkey, offering products across multiple categories, including intimates, homewear, activewear, and comfortwear.
The brand expanded rapidly, opening its first store in 1999 and its first international store in Romania in 2011. A partnership with Carlyle Group in 2012 accelerated growth, and by 2018, Penti had introduced collections for men and children. Today, it operates over 600 stores in 37 countries and is one of Europe’s largest fine hosiery producers.
Penti has embraced digital transformation since 2018, enhancing its omnichannel experience, supply chain agility, and customer loyalty programs. With over 85 million annual e-commerce visitors and 4.2 million loyalty members, it remains at the forefront of retail innovation.
Beyond retail, Penti empowers women through fashion, promoting confidence and femininity with stylish, high-quality, and functional products.
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