Celio is a global menswear brand founded in Paris in 1985, specializing in stylish, comfortable, and affordable fashion for everyday life. Catering to men who prioritize simplicity over trends, Celio offers essential wardrobe staples, from casual basics to formal attire, with a strong focus on value for money. The brand’s collections are divided into must-have essentials, seasonal key items, and exclusive licensed collaborations featuring well-known franchises like One Piece, NFL, and Disney.
With over 600 stores across 30+ countries and a €680M turnover in 2022, Celio has a scalable business model rooted in franchising and omnichannel retail. Its digital ecosystem integrates e-commerce, social media, and CRM strategies, enhancing the shopping experience. The brand’s licensing collaborations and fast product replenishment ensure a dynamic and relevant assortment, appealing to a broad customer base.
Celio’s “Be Normal” philosophy promotes a practical, timeless style for men, making fashion approachable and easy to wear. The company continuously innovates in its store concepts, emphasizing customer experience and smart retail design.
A strong global presence, supply chain efficiency, and commitment to affordability solidify Celio’s position as a leader in accessible menswear.
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